Marketing Strategy - POWER BANK

Our marketing strategy can be divided into 4 categories which are :-

• promotion
• place
• design
• price

PROMOTION

• 10% reduction if buy 2 power bank
• free postage
• special price for the bulk purchase
• free gift for the first 100 customer

PLACE

Our premises are located at Bandar Pusat Jengka. We found that there is no power bank shop in this city, so we decided to open the premises in this city. The premises are located near the UiTM so our target market is students. Nowadays many students used advanced gadget and the battery drain faster. So they need the power bank to charge their gadget at any place and any time. Now they no need to worries about the battery problem because we have found the solution.

DESIGN & PRICE

1. 2500mAh : RM50.00

nealofu power bank

cakk lempong power bank

bobo power bank

2.    3000mAh : RM65.00

dettol power bank

teduhan kasih power bank

snoopy power bank

garang power bank

3.    10,000mAh : RM90.00

ais krim goreng power bank

cap kipas udang power bank

potato banana power bank

4.    20,000mAh : RM120.00

ferrari power bank

schawal power bank

hagimaru power bank

asam boi power bank

marlrokak power bank

THE IMPLEMENTATION OF MINIMUM WAGE IN MALAYSIA

THE IMPACT OF IMPLEMENTATION MINIMUM SALARY IN PRIVATE SECTOR

DEFINITION OF PRIVATE SECTOR

   The part of the economy that is not state controlled, and is run by individuals and companies for profit. The private sector encompasses all for profit businesses that are not owned or operated by the government. Companies and corporations that are government run are part of what is known as the public sector, while charities and other nonprofit organizations are part of the voluntary sector.

DEFINITION OF MINIMUM WAGES

   The minimum amount of compensation an employee must receive for performing labor. Minimum wages are typically established by contract or legislation by the government. As such, it is illegal to pay an employee less than the minimum wage.

IMPACT :

- With a better pay scale, worker's purchasing power will improve which will also be a boost for our economy. This move will benefit all parties - the government,  employees and employers.

- Help lower rank employees to have at least a minimum saving in their Employee's Provident  Fund and minimum protection from the Social Security Organisation (SOCSO).

- On the employers side, the Malaysian Employers Federation (MEF) is hopeful that the minimum wage scale  announced will increase the employees’ productivity. Its President Shamsudin Bardan said a better pay scale is  hoped to boost the employees’ motivation to work harder.

- MEF beliefs that the employees should work towards improving their skills for it would be  more desirable for employers if skills certification becomes the basis to determine the pay scale.

- It will give them higher standard of living.